01
RevOps Strategy
I map the gaps between lead flow, sales process, follow-up, accountability, and reporting so your revenue engine stops leaking in silence.
AI. RevOps. Strategy. Growth.
Revenue systems for teams that are done guessing.
Revenue systems, not more noise.
I help operators, founders, and growth teams fix what stalls revenue: broken handoffs, weak follow-up, muddy positioning, and systems that should have been automated a year ago. Strong experience across HVAC, trades, healthcare, and complex operator-led teams.
Since 2010
building, selling, advising, and fixing growth systems
$60M+ Revenue Under Advisory
in client revenue coached and supported
Lead advisor @ Thirty Madison Ventures
operator-led growth guidance inside the venture studio
Credibility
Operator-minded advisory, backed by real revenue pressure.
I’ve worked inside sales, operations, hiring, messaging, and growth strategy. The throughline is simple: make revenue more predictable, make the team sharper, and remove drag across HVAC, trades, healthcare, and other operator-led environments.
Current context
Lead Advisor at Thirty Madison Ventures
What that means
Coaching systems behind $60M+ in client revenue
How I work
Leadership mindset. Accountability to data. Ruthless simplicity.
Arthrex
AccuChain
Global Disease Foundation
Thirty Madison Ventures
Services
Where I create leverage.
02
AI Workflow Design
I help teams put AI to work where it matters: outbound, enablement, follow-up, reporting, SOP generation, and internal decision support.
03
Sales Advisory
Messaging, coaching, process discipline, and the uncomfortable fixes that usually separate busy teams from high-performing ones.
04
Positioning & Copy
Sharper offers, sharper narrative, sharper conversion paths. Clear language is operational leverage when the market is noisy.
05
Operational Systems
Scorecards, SOPs, accountability loops, and cleaner execution so growth stops depending on memory and heroics.
06
Landing Pages & Conversion
Landing pages and site experiences that sell with more clarity, more confidence, and less generic consultant fluff.
About
I work at the intersection of revenue pressure and systems thinking.
My background spans startups, HVAC, trades, healthcare, sales leadership, and operational problem solving. I like messy environments, because that’s where the real gains usually are.
Right now, a big part of my lens comes from advising within the Thirty Madison Ventures ecosystem, where the bar is practical: better people, tighter systems, cleaner execution, stronger revenue outcomes.
I care about AI, but not as a buzzword. I care about AI when it saves a team time, makes decisions faster, improves follow-up, or exposes what’s actually holding growth back.
What I fix
Missed follow-up, fuzzy ownership, weak sales process, bloated workflows, and positioning that doesn’t hit hard enough.
How I think
Lead from the front. Drive accountability to data. Strip the system down until the right actions are obvious and repeatable.
If we work together
Expect direct feedback, practical ideas, and work that is much more useful than a deck full of nice words.
Contact
Bring me the growth bottleneck.
If revenue is stalling, the handoffs are messy, the team is underperforming, or you know AI should be helping more than it is, let’s talk. Useful when sales follow-up is inconsistent, reporting is muddy, or growth depends too much on memory and heroics.
Best fit
Founders, operators, and service businesses that need clearer revenue systems without adding more noise.
What to send
A short note on where revenue is stuck, what the team is struggling with, and what “better” needs to look like.
Start the conversation